Thsi design is inspired by one of the greatest movies of all time. Rocky was a cinematic love letter to Philadelphia and an homage to the grit, dreams, and drive that is in every Philadelphian. This is crystallized in that beautiful iconic moment when Rocky raises his arms atop the Phialdelphia Art Musuem steps overlooking the City of Brotherly Love. In Philly, it’s not about winning or losing. It’s about the process. It’s about getting back up after you’ve been knocked down. It’s about the fight that’s in all of us. No character represents that fighting spirit quite like Rocky Balboa. Haters from lesser cities might claim that Rocky is a fictional athlete, just a movie character. But make no mistake, Rocky is Real. And he lives within all Philadelphians.

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